I've spent the last decade leading web, SEO, and digital growth for B2B technology companies. I've rebuilt websites, migrated platforms, grown organic visibility, launched demand generation programs, and managed agencies and developers. I'm also comfortable jumping into the work myself when that's the fastest way to get something done.
Search has changed quite a bit along the way. More recently, I've been applying that same technical SEO and content architecture background to AEO and AI search by investigating what makes brands discoverable, understandable, and worth citing as the way people search continues to evolve.
I care about the metrics that connect marketing to growth.
Whether I'm working on SEO, web, paid media, ABM, content, or conversion optimization, traffic and rankings are only part of the story. I care about what happens next: Are the right people finding us? Are they converting? Are we generating qualified leads? Is marketing influencing pipeline?That's ultimately how I decide whether the work is working.
I'm strategic, but I'm also very hands-on.
I've never been someone who creates a roadmap and hands it off. I'll build the strategy, get Product Marketing, Design, Engineering, Sales, and leadership aligned around it, and then stay close to the execution.That might mean directing an agency or developer. It might also mean building a page in Webflow, auditing a site, mapping redirects, fixing metadata, digging through GA4, reviewing campaign performance, or figuring out why something isn't converting.
I like owning the outcome, not just my piece of it.
Following an acquisition, CoAd needed to consolidate two enterprise websites, one on HubSpot and one on WordPress, into a single brand and Webflow experience without losing organic equity or slowing down the business.
What I owned: I defined the web strategy from the ground up, including roadmap, requirements, information architecture, prioritization, governance, SEO, QA, and launch readiness. I partnered across Product Marketing, Design, Engineering, Legal, Analytics, and leadership to take the new experience from wireframes to launch.
The original launch scope was roughly 30 pages. As the project grew to 80+ pages, I reworked priorities and kept the teams aligned so we could absorb the additional scope without moving the launch date.
I also mapped 1,500 redirects across both legacy domains to protect organic equity through the migration. I used a custom Claude Skill to help with the mapping process, turning what would normally take days of manual work into roughly a day.
Result: A complete rebrand and rebuild, from wireframes to a live Webflow site with 80+ new pages, shipped in under two months with a single developer.
CalAmp was a global technology company with multiple product lines, audiences, and sales motions. My job was to make all of those pieces work together: web, SEO, content, paid media, ABM, email, product launches, and measurement.
I partnered closely with Product Marketing and Sales on integrated campaigns across paid and owned channels, including ABM programs targeting enterprise accounts. I managed media budgets and agency partners, supported product and industry launches, and worked across content, landing pages, email, and the website to improve the path from first touch to qualified lead.
On the web side, I led a full WordPress redesign and rebuilt the technical SEO, content, and conversion strategy around how customers actually researched and bought.
I also built the dashboards and attribution reporting leadership used to understand performance and led a Salesforce Marketing Cloud migration that significantly reduced our MarTech costs.
Result: 35% increase in website conversion rate, 241% increase in SEO visibility, approximately $4.5M in influenced enterprise pipeline, and a 55% reduction in MarTech costs.
Nlyte needed its website and digital programs to generate more qualified demand in a competitive, highly technical data center infrastructure market.
What I owned: I led web, SEO, content, analytics, UX, and digital campaign strategy, building roadmaps around customer journeys and the priorities of Product Marketing and Sales.
Within my first six months, I led a complete WordPress redesign and then continued optimizing the site through technical SEO, content development, conversion improvements, and landing page strategy. I managed external SEO and web development partners, but stayed hands-on with the strategy, QA, analytics, and optimization work.
I also managed campaigns across multiple territories and worked across paid and owned channels, content, campaign tracking, and landing pages to connect acquisition efforts back to qualified leads. Executive reporting gave Product Marketing, Sales, IT, Creative, and leadership a shared view of performance and where we needed to focus next.
Result: 428% growth in organic traffic value, 144% keyword growth, 53% more qualified leads, and a 30% reduction in cost per lead.
Following a company consolidation, Vocera needed to merge web properties and move off WordPress without disrupting the digital demand generation the business depended on.
What I owned: I led SEO, paid media, web optimization, and email marketing while managing the migration through the consolidation and a full WordPress-to-Drupal redesign.
I directed PPC and web development agency partners, partnered with Product Marketing on new healthcare solution experiences and campaigns, and stayed closely involved in SEO, analytics, content, landing pages, and optimization throughout the migration.
The goal wasn't simply to launch a new website. It was to improve how digital marketing supported demand while making sure the migration didn't sacrifice the organic visibility we'd already built.
Result: 49% increase in lead generation and a 25% reduction in customer acquisition cost.
"A huge asset to any company when it comes to SEO, and a great person to work with."
"Casey has a rare ability to turn ideas into action — quickly identifying opportunities and executing changes with speed and precision, all while keeping the bigger picture in view."
"Casey delivered a fully rebuilt, SEO/SEM-optimized site in under six months, and her strategic thinking and execution directly drove qualified lead generation."
"Casey is the kind of leader who makes ambitious deadlines look effortless. Any team would be lucky to have her expertise in web optimization."
"She took something on life support and gave it a heart transplant. Hiring Casey was the equivalent of winning lotto."
"One of the most talented SEOs I've ever worked with, with an intuition for the space that very few can match."
"One of the most talented SEOs I've ever worked with, with an intuition for the space that very few can match."
"Thanks to Casey's SEO expertise, our monthly video views jumped from around 1,000–5,000 to consistently hitting 55,000–60,000."
"Casey does an excellent job consulting with clients and educating them on how their goals can be turned into workable strategies."
"Her willingness to go out of her way to help other people within an organization is difficult to match."
"Casey's work and leadership contributed directly to record month-over-month sales growth."
"One of the best managers I have ever met, responsible, loyal, and understands complex matters in her area of expertise."
"A bright, dedicated, hard-working, detail-oriented team player who is regularly going the extra mile without having to be asked."
"Casey consistently outperforms her goals and demonstrates leadership by introducing innovative ideas and new ways of approaching workflow processes."
I've spent more than a decade figuring out how to make complex websites easier for search engines to crawl, understand, rank, and trust. Now I'm applying that same thinking to AI search.
For me, AEO isn't a replacement for SEO. It adds another layer to it.
I'm looking at the questions buyers are actually asking, how brands and products are understood as entities, whether content answers those questions clearly, how information is structured, what machines can extract from a page, where authority signals come from, and whether a brand is showing up when people research a category through ChatGPT, Gemini, Perplexity, AI Overviews, and other AI-driven experiences.
That work connects naturally to what I've already spent years doing: technical SEO, structured data, information architecture, internal linking, content strategy, site migrations, competitor research, and conversion optimization.
The measurement is evolving too. Rankings and organic traffic still matter, but I'm increasingly interested in AI citations, brand visibility across answer engines, share of voice, the prompts that surface a brand, and whether that visibility contributes to leads and pipeline.
I still like getting into the weeds.
Strategy is part of my job, but so is execution. I've personally handled technical audits, redirects, schema and structured data, keyword research, internal linking, metadata, content optimization, analytics, CMS work, QA, conversion testing, and site migrations.
I've also led the agencies, developers, designers, writers, and cross-functional teams needed to do that work at enterprise scale.
Knowing how to set the direction and knowing how the work actually gets done is probably the best description of how I operate.
Both. I set the roadmap and the standards, but I've also built pages, run SEO audits, configured analytics, mapped redirects, worked inside CMS platforms, QA'd launches, and dug through performance data myself.
I'm comfortable leading the room, but I'm equally comfortable opening my laptop and figuring out the problem.
No. They're probably my deepest areas of expertise, but my background is broader than that.
I've led paid media, ABM, email, content, integrated campaigns, product launches, conversion optimization, analytics, and agency partners. I tend to look at the website as the center of the digital customer journey rather than a standalone channel.
Very closely. Most of the work I do sits somewhere between those teams.
I like getting everyone aligned on what we're trying to accomplish, what we're measuring, who owns what, and what could block us. Then I keep things moving. I've found that a lot of successful web and growth work comes down to making complex cross-functional projects feel much less complicated.
Directly managed them. I've managed web development partners across four companies, along with paid media and SEO partners.
I set the strategy and expectations, review the work, QA what gets delivered, and hold partners accountable to actual business results. I also know when something makes more sense to handle in-house rather than send through an agency.
I've worked remote for the last several years with teams across the U.S. I'm also happy to work hybrid when the role and location make sense.
Before web strategy, I was chasing pars.
I played D2 women's golf at Notre Dame de Namur University, where I studied Business Management and Sports & Leisure. Four years of early tee times, team travel, and learning that consistency beats talent most days.
That's more or less still how I approach a website roadmap.
Outside of work, I'm based in Danville, CA. I'm married, have two kids, and a very good dog who spends most of his workday lounging on a chaise lounge while I do the actual work. I volunteer with the Food Bank of Contra Costa and Solano and donate blood regularly with the American Red Cross.
I'm open to Director, Senior Manager, and Lead-level opportunities across Web & Digital Experience, SEO/AEO, Growth, and Digital Strategy with B2B SaaS and technology companies.
If you're building something ambitious and need someone who can set the strategy, get the right people aligned, and stay close enough to the work to actually ship it, I'd love to talk.